Packaging Like the Pros: The Hidden Process Behind Your Favorite CPG Brands

Episode notes

Danielle Kidney is the founder of The Creative Pack, a Los Angeles-based agency specializing in packaging design for CPG and DTC brands. With over two decades of experience in the industry - including work with Tesco and a diverse portfolio of well-known consumer brands - Danielle brings a wealth of expertise in every aspect of packaging, from strategy and brand storytelling to materials and production. In this episode of DTC Pod, Danielle breaks down the behind-the-scenes process of creating packaging that not only looks great but also delivers on function, compliance, and scalability. She covers everything from the earliest stages of design and competitor audits, to the nuances of materials, regulatory requirements, and print production. Danielle shares practical advice on how brands can avoid costly mistakes, streamline their supply chain, and create packaging that stands out both online and on the shelf. Episode

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