DTC POD · 2025-02-06 · 54 min
Caleb Alvarez is the founder of Shadow Light Studios, an agency specializing in high-converting paid and organic content. He has worked with major consumer brands like Monster Energy, Snapchat, and Samsung, as well as influencers like Tony Hawk, Logan Paul, Ice Cube, and many more. In this episode of DTC Pod, Caleb breaks down how founders can create better content, build and scale a content engine, and strike the right balance between organic and paid content. He unpacks everything from finding your USP and mapping out content pillars to establishing a sprint-based production process. Caleb also shares how he helped scale Nectar Hard Seltzer from $2M to $5M in revenue using only organic content. Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack . On this episode of DTC Pod, we cover: 1. Founder-Led Content Strategies 2. Building a Content Engine: Key Roles and Process 3. Systems for Creating and Managing Content 4. Agile Workflow for Content Creation 5. Social Media Content Types and Pillars 6. Optimizing Content for Conversions 7. Balancing Paid and Organic Marketing 8.
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