#342 - Google Ads for Growth: How to Build, Test, and Scale Campaigns

Episode notes

Shri Kanase is the founder of Yoru Marketing, a boutique agency that specializes in Google Ads for e-commerce brands. Prior to this, he successfully scaled his e-commerce brands to over $3.5 million in four years. With extensive first hand experience, Shri has guided 23,000+ store owners via his YouTube channel and established one of the fastest-growing blogs in the e-commerce and PPC space. In this episode of DTC Pod, Shri shares his insights on developing effective Google Ads strategies for e-commerce brands. He covers key topics such as initial campaign setup, Google Ads learning phase, keyword targeting, budgeting, ad placement focus, and ongoing optimization. Shri also discusses his "TPS approach" for testing, ensuring profitability, and scaling successful campaigns. Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack . On this episode of DTC Pod, we cover: 1. Ad Platform Differences 2. Google Ads Keyword Strategy 3. Algorithmic Learning Period in Google Ads 4. Budgeting for Google Ads 5. Google Ads Bidding Strategy 6. Testing and Scaling Google Ads Campaigns 7. Google Ads Placement Strategy 8. Google Ads for YouTube 9.

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