DTC POD · 2024-08-29 · 51 min
Rob Schutz is the co-founder of the unicorn Ro, a healthcare company that initially offered ED medications and later expanded into other products and services for sexual health, weight loss, fertility, hair, and skin. Prior to Ro, Rob was instrumental in the exponential growth of BARK/BarkBox, a now prominent subscription service for dog products. Currently, at Snagged.com, he is focused on helping businesses acquire premium domain names and digital assets. In this episode of the DTC POD, Rob shares valuable insights into the growth strategies that have contributed to the success of both BARK/BarkBox and Ro. He discusses the importance of focusing on core, consistent marketing channels such as paid search, paid social, and email, while also allocating a separate budget for testing and exploring new, experimental strategies and channels. Rob offers practical advice for founders and marketers, stressing the need to plan for scale, set and clearly communicate priorities, foster strong relationships between growth and marketing leaders, and structure teams effectively as the company experiences rapid growth.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
S2 Ep21: How Jane Michell Built Jane Plan Into A Multi-Million Pound Wellness BrandENTREPRENEURS WORLDWIDE PODCAST HOSTS RICHARD WARD & ROSAMOND STENHOUSE · on TV advertising72 / 100
Nerd Alert: TV vs. YouTubeThe Marketing Architects · on TV advertising65 / 100
FSMA 204 Is Coming: Is Your Supply Chain Ready?Food Tech Talk · on FDA regulations
#368 - The Bootstrapper's 9-Figure CPG Playbook: How Azuna Went From DTC to Amazon to Retail With 300% YoY Growth & 2x LTV72 / 100
#367 - The Insider's Guide to Supplements: What Every Founder Needs to Know About Compliance, Claims, and Scale70 / 100
#366 - 360° Brand Growth: How Premium Brands Crack the UK, Optimize Their Funnel & Scale Profitably66 / 100
365 - From Clicks to Bricks: How Digitally Native Brands Go Massive in Retail77 / 100
#364 - Cracking the Code on Retention: Recharge CEO Reveals What Best-in-Class Subscription Brands Do Differently80 / 100