#336 - Crowdsource Everything: How GORGIE Built a Brand with Community Power

Episode notes

Michelle Cordeiro Grant is an accomplished entrepreneur with a passion for creating innovative, community-based businesses. In 2016, she founded the intimates brand LIVELY and sold it three years later for $105 million. Following this successful exit, she pivoted to her next venture: GORGIE, a wellness energy drink. In this episode of DTC Pod, Michelle shares valuable insights on building a successful DTC brand from the ground up. She discusses the importance of building a community around the brand, leveraging social media, and using data and customer feedback to drive product innovation. Michelle also touches on the strategic decisions behind GORGIE's retail expansion, partnering with influential creators, and creating a magazine to inspire and

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