#333 - Investing in Organic Growth: Why, When & How with SEO Expert Josh Piepmeier

Episode notes

Josh Piepmeier helps challenger brands outperform their fiercest competitors by targeting the highest-volume, most profitable keywords in their industry. With his company Meriwether, he crafts strategic SEO campaigns that drive immediate profits and build long-term, sustainable growth. Josh’s SEO approach has successfully gone head-to-head with giants like Amazon, Tiffany’s, and Macy's for competitive purchase-intent keywords. His expertise has transformed businesses struggling to gain traction into thriving enterprises with significant customer acquisition from organic search results. In this episode of DTC Pod, Josh provides real-world examples of how businesses have benefited from investing in SEO and offers advice for DTC brands looking to build an effective SEO strategy. We cover topics such as establishing topical authority, the relationship between ads and organic search traffic, and the impact of AI on SEO. Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack . On this episode of DTC Pod, we cover: 1. Importance of Investing in SEO 2. SEO Strategies for E-commerce Brands 3. When to Invest in SEO 4.

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