#333 - Investing in Organic Growth: Why, When & How with SEO Expert Josh Piepmeier

Episode notes

Josh Piepmeier helps challenger brands outperform their fiercest competitors by targeting the highest-volume, most profitable keywords in their industry. With his company Meriwether, he crafts strategic SEO campaigns that drive immediate profits and build long-term, sustainable growth. Josh’s SEO approach has successfully gone head-to-head with giants like Amazon, Tiffany’s, and Macy's for competitive purchase-intent keywords. His expertise has transformed businesses struggling to gain traction into thriving enterprises with significant customer acquisition from organic search results. In this episode of DTC Pod, Josh provides real-world examples of how businesses have benefited from investing in SEO and offers advice for DTC brands looking to build an effective SEO strategy. We cover topics such as establishing topical authority, the relationship between ads and organic search traffic, and the impact of AI on SEO. Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack . On this episode of DTC Pod, we cover: 1. Importance of Investing in SEO 2. SEO Strategies for E-commerce Brands 3. When to Invest in SEO 4.

• #368 - The Bootstrapper's 9-Figure CPG Playbook: How Azuna Went From DTC to Amazon to Retail With 300% YoY Growth & 2x LTV72 / 100
• #367 - The Insider's Guide to Supplements: What Every Founder Needs to Know About Compliance, Claims, and Scale70 / 100
• #366 - 360° Brand Growth: How Premium Brands Crack the UK, Optimize Their Funnel & Scale Profitably66 / 100
• 365 - From Clicks to Bricks: How Digitally Native Brands Go Massive in Retail77 / 100
• #364 - Cracking the Code on Retention: Recharge CEO Reveals What Best-in-Class Subscription Brands Do Differently80 / 100