#328 - The Mastermind Behind Seed’s Supply Chain & How to Design DTC Ops for Hypergrowth

Episode notes

John Morgan is the founder of Pelagic, a unique agency of top tier operators that helps brands tackle supply chain, logistics & operations. Prior to starting Pelagic, he served as VP of Ops at Seed Health where he built the infrastructure behind one of the fastest growing modern health brands. Before getting into DTC he worked on the Falcon 9 rocket team at SpaceX. His expertise spans across optimizing supply chains for efficiency, sustainability, and growth, especially for early-stage companies. In this episode of DTC Pod, John talks about the iterative nature of supply chain management and the need for startups to continuously adapt and refine their processes. He highlights the use of technology to streamline operations, the significance of understanding the complexities of global supply chains, especially under the strain of events like the COVID-19 pandemic, and shares a framework for setting up supply chains with a strong foundation in operational details and supplier partnerships. Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack . On this episode of DTC Pod, we cover: 1. Iterative Supply Chain Management 2.

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