#310 - $100M+ Businesses in Controversial Industries: John Coogan, Co-Founder of Soylent and Lucy

Episode notes

John Coogan is the Founder at Lucy, an innovative company in the nicotine industry, offering safer alternatives to smoking. In this episode, we discuss strategies for scaling production, taking products to market, generating buzz, navigating regulation, nailing retail distribution, and leveraging digital content to grow brands. And that's not all - we'll also get a glimpse into John's personal journey as a creator - where he's built a YouTube channel with almost 400,000 subscribers - as he covers startups in documentary style breakdowns. Episode

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