Drop The Mic with Jason Hunt · 2026-04-01 · 46 min
Joshua Counsil is the co-founder of Good Robot Brewing in Halifax, a multi-award-winning hospitality and beverage company with three venues, national wholesale distribution, and The Beverage Factory, a co-manufacturing facility serving brands all the way to Costco. Good Robot Brewing was weeks away from insolvency. No ad budget. No agency. No playbook. Co-founder JOSHUA COUNSIL posted about a silent reading event on Facebook, and within 72 hours the taproom was at capacity. That single idea didn't just save the business, it became 5% of their website traffic for the next five years and helped fuel a $10M brand built almost entirely on earned media, raw authenticity, and doing the opposite of what every competitor was doing. He explains: ◼️ How one $0 Facebook post pulled a brewery back from the brink of insolvency ◼️ The "zig where they zag" framework that turned a corn beer into an award-winning product and a viral campaign ◼️ Why publicity is the most underrated marketing channel - and how to manufacture it without a PR budget ◼️ The brutal truth about running a business vs.
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