Driven Ops Power Talk · 2025-10-14 · 14 min
Join us as we break down why the MQL isn't dead, but has just been misunderstood. We dig into what a modern MQL should look like, how to align it with today's buyer journey, and why gating strategy and sales collaboration matter more than ever. Forget the MQL goals of 500 every month and other vanity metrics. If you're ready to move from chasing numbers to driving real pipeline, this one's for you.
Ep. 29 - Being technical is great, but being understood is better47 / 100
Ep. 27 - Let's talk about making AI your marketing power partner
Ep. 26 - When security breaches hit your sales tools
Ep. 25 - Sales process that works: aligning reps, data and leadership
Ep. 24 - Smarter Segmentation Is the Fix for Your Cold Database