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Ep. 24 - Smarter Segmentation Is the Fix for Your Cold Database

Driven Ops Power Talk · 2025-08-05 · 13 min

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Episode notes

We're diving into the all-too-common problem of database fatigue in email marketing, where engagement starts to fall and unsubscribes start to rise. Let's unpack why the "spray and pray" approach needs to die for good and look at smarter strategies for segmentation, re-engagement, and governance to keep your email list healthy and responsive.

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