Do The Brave Thing™ Online Business Podcast with Kate Doster

A handful of actionable tactics appear - opt-out links during launches, sending the buyer version of an email before the pitch version, segmenting bundle subscribers - but they are buried in heavy filler, stream-of-consciousness rambling, and basic reassurances. The ideas-per-minute ratio is low for a 13-minute episode.

“always email the buyer's version first or your current customer's version first and then the sales pitch second”

“I 100% always like to give people an opt out link so that way they can stay on my email list, but they're not going to get all of the sales emails”

The 'unsubscribes are okay, it means you're sending' mindset reframe is ubiquitous in email marketing circles, and every other point - benchmark rates, launch opt-outs, freebie alignment - is standard recycled advice. Nothing contrarian or first-principles is offered.

“like I helped them as much as I could, right? And not like, I suck, I'm the worst. It's just, oh, they're over it”

“Their house is so organized. They don't need to know about new containers that hit Amazon”

This is a solo episode by a small-business email marketing educator who sells courses and templates to other creators. She references her own products and membership throughout, and there is no evidence of operating at meaningful B2B scale; she is essentially a creator-economy solopreneur.

“I figured for February, we were going to kick it old school and talk about some email marketing. It is one of my favorites is my passion”

“we are actually looking more into Flowdesk because we didn't get that sweet deal on them”

The 0.5 - 1% benchmark and mentions of specific tools (Kit, Flowdesk) and her own products (Collaboration Cash, Email Marketing Fairy) add some concreteness, but there are no real outcome data, case study results, or verified metrics beyond a single anecdote about a student accidentally marking emails as spam.

“anywhere from 0.5 to 1% when you're sending newsletters, is pretty typical”

“we actually had a student and I was in a membership that accidentally walked into our eyes as a spam”

This is an unstructured solo monologue with no guest, no prepared questions, and significant stream-of-consciousness padding; there is no opportunity for follow-up, pushback, or probing. The delivery frequently loses its thread mid-sentence.

“blah, blah, blah. No, you want to be sending your emails regardless of your list size”

“But definitely if you are consistently, like if you say 1.5 and like the math maths, if you will”