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#3676Digital Velocity58.0 / 100Get badge
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Digital Velocity

Hosted by Erik Martinez

Welcome to the Digital Velocity Podcast...a podcast covering the intersection between strategy, digital marketing, and emerging trends impacting each of us. Host Erik Martinez, Founder and Lead Strategist of Digital Velocity Agency, brings you a wealth of marketing experience along with his unique perspectives.

113 episodes · publishes fortnightly · latest 2026-07-01 · ~37 min/episode

Rank

#3676

Substance

58.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Marketing rank

#546 of 991

Best B2B Marketing Podcasts →

Across the index

#3676 of 6183

Substance

Top 59%

outscores 41% of the index

Why it scores where it does

Digital Velocity ranks #3676 on The B2B Podcast Index with a substance score of 58.0 out of 100, scored across 1 recent episode. It scores highest on insight density and guest caliber. There are a handful of genuine practitioner observations - routing work to cheap vs. expensive agents by task complexity, building unified work surfaces to eliminate app-switching, and the 'predictions came true sideways' reframe - but these are diluted by extensive conversational filler, mutual agreement loops, and surface-level recapping of widely-known AI news. The insight-per-minute ratio is low.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

13.0 / 20

There are a handful of genuine practitioner observations - routing work to cheap vs. expensive agents by task complexity, building unified work surfaces to eliminate app-switching, and the 'predictions came true sideways' reframe - but these are diluted by extensive conversational filler, mutual agreement loops, and surface-level recapping of widely-known AI news. The insight-per-minute ratio is low.

“Cheap agent for easy work, more expensive agent for harder work. You know, and the more expensive typically those are longer projects”

“I build a unified display system, funnel everything into one screen, and manage everything right there. And almost never go into the apps anymore.”

Originality

11.0 / 20

The 'predictions came true sideways' meta-framing is a genuine and interesting reframe, but most ideas in the episode are borrowed from others (explicitly crediting Jordan Wilson's 'human duct tape,' Paul Roetzer's agent-valuation model) or are widely circulating takes on token costs and tool consolidation. No contrarian or first-principles argument is developed at length.

“the predictions were about AI doing things, and the reality is about how us humans do things differently with AI”

“one of the things he he likes, the term he likes to use is human duct tape, and that's what it that's what it feels like”

Guest Caliber

12.0 / 20

Both hosts are working practitioners with real client engagements - Pat is onboarding enterprise healthcare and higher-ed clients on agent workflows; Erik is building LLM-driven analytics pipelines for e-commerce clients - giving the episode genuine ground-level credibility. However, neither operates at notable scale, there is no external guest, and their expertise is that of capable mid-market consultants rather than operators who have built or led these systems at a company of consequence.

“I have agents that just do stuff for me, decks and proposals. I wrote a bunch to start, I think eight to 10, and they're solid examples 'cause the client signed them”

“I'm working with clients now on more sophisticated stuff and that actually comes up like model selection. What are we gonna build this for?”

Specificity & Evidence

11.0 / 20

The episode name-drops real tools, platforms, and commentators (Claude CoWork, Codex, Gemini Enterprise, Snowflake, Jordan Wilson, Paul Roetzer), and includes one concrete client case with a governance policy and Gemini Enterprise purchase. However, statistics are consistently hedged or wrong ('I can't remember if this was past quarter reporting earnings'), clients are anonymized, and key claims about costs and adoption lack any hard data.

“if I remember a stat from I think a couple of days ago, that ChatGPT had, I can't remember if this was past quarter reporting earnings, but like, I don't know, negative like forty billion dollars in losses”

“I don't even remember the name of a corporation that burned through half a billion dollars in a month”

Conversational Craft

11.0 / 20

The episode is a collegial two-host chat with minimal structure and almost no productive friction; the dominant dynamic is mutual agreement punctuated by 'yeah' and 'hell yeah.' There is one sharp follow-up ('I'm curious, why aren't you setting that up as a system instruction?') and one reasonable open question about agent adoption maturity, but neither is pressed to extract a deeper or more specific answer.

“I'm curious, why aren't you setting that up as a system instruction?”

“Are we really in the age of agents yet? Are we like a little bit ahead of the curve and it's not quite there?”

Standout episodes

  • Episode 113: Your Best AI Person Hasn't Told Anyone Yet

    2026-07-01

    58

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Episode 113: Your Best AI Person Hasn't Told Anyone Yet

    2026-07-01 · 35 min

    58 / 100

Frequently asked

What is Digital Velocity's substance score?
Digital Velocity scores 58.0 out of 100 for substance and ranks #3676 on The B2B Podcast Index. That puts it ahead of 41% of the B2B podcasts we rank and #546 of 991 in Marketing. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Digital Velocity worth listening to?
Digital Velocity is ranked on The B2B Podcast Index with a substance score of 58.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts Digital Velocity?
Digital Velocity is hosted by Erik Martinez.
How often does Digital Velocity publish?
Digital Velocity publishes fortnightly, has 113 episodes, released its most recent episode on 2026-07-01.
Which Digital Velocity episode should I start with?
Our highest-scoring recent episode is "Episode 113: Your Best AI Person Hasn't Told Anyone Yet" (58/100) - a good place to start.

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Guests who've appeared

Pat Barry

Topics this show covers

The themes that come up most across this show's episodes.

Google WorkspaceClaude CoworkChatGPT CodexAgents and agentic workflowsToken cost metering and transparencyLLM-based research and material sourcingHeadless AI architectureRAG-based systemsGemini EnterpriseMicrosoft Copilot in Excel

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