Digital Doorways Marketing and Branding Podcast · 2026-05-01 · 21 min
Welcome to Digital Doorways. I'm Jason Siegel, founder and managing partner of Bluetext. This show is about how change happens, inside markets, inside companies, and inside the people building them. Today’s guest is someone I’ve known for over 20 years: Raj Ginne , CEO of EquipHunter. Raj and I actually go way back. We were co-founders of an early startup together, UFollowUp, back in the early 2000s. We were young, figuring things out, and building during a completely different era of the internet before we sold that company in 2011. So this conversation is a bit of a full-circle moment for both of us. Since then, Raj has spent years building and operating technology companies. And now he’s taken that experience into one of the most traditional, relationship-driven industries out there: used construction equipment.
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