Digital Doorways Marketing and Branding Podcast · 2026-04-16 · 26 min
Welcome to Digital Doorways , the podcast where we explore the intersection of brand, growth, leadership, and the strategic decisions that shape modern companies. I’m Jason Siegel, founder of Bluetext . On this show we talk with founders, operators, and leaders about how businesses actually scale - how positioning, culture, and disciplined execution open the digital doorways that lead to growth, enterprise value, and long-term relevance. Today’s guest has built one of the most iconic hospitality brands in Washington. Ridgewells Catering has a history stretching back nearly a century, having participated in 16 presidential inaugurations, and is widely regarded as one of the nation’s top privately-held catering companies. Susan Lacz joined the company in 1986 as a sales representative, purchased it with her business partners in 1997, and over the past decades has been instrumental in building a diversified portfolio of brands, revenue streams, and venue relationships that few competitors can match.
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