Grow Different: Georgia Scott on brand, data and driving growth at Monzo

Episode notes

In this episode, Georgia Scott, Director of Integrated Marketing at Monzo, joins Ian to explore what it means to be a “master generalist” leading marketing inside one of the UK’s fastest‑growing banks. She explains how her approach ensures brand and performance activity work together to create a coherent experience for customers. Georgia also shares why she sees Out‑of‑Home as a crucial way to reach “unmarketable” ad‑blocking audiences, and how pairing data‑driven planning with a strong brand identity is helping Monzo drive long‑term growth.

• EVP Strategy at WPP Media: Why brand marketing needs a rebrand62 / 100
• How the BBC taps into the national conversation using real-world media
• How Interflora keeps a legacy in bloom using creativity and emotion.
• How to harness the value of trust in your brand.
• How EDF builds trust through real-world channels.