A Tour of Profit Solutions from NuSpark Profit

Speaker A: Hello out there. Welcome to our webinar. Thanks for joining today, February 16 to 2026, President's Day. And, uh, glad to have everyone here. We're going to talk about our new solution on new spark profit called how you'll profit even more. And let me just explain. And I'm here. I'm Paul Mosenson, um, founder. Been, um, a fractional CMO for many years and started building a profit solution back in mid-2025. And, uh, so we're doing this to present our solutions and, uh, and talk about, you know, the levers of profit and, um, and give people insights about how it can all work together. And I'm joined by, um, our chief connector and alliance, uh, Jim McNicholas. Hey, Jim. Thanks for coming.

Speaker B: Hey. Hey, Paul. It's my pleasure, really happy, uh, to address, uh, and share the profitability marketplace with our attendees.

Speaker A: Okay, great. All right, so that's who we are. Uh, let me, uh, start screen sharing here and open up a deck and we'll talk. So let me just do that. Everybody. This is a PowerPoint slideshow from beginning, and I'm going to screen share. Screen number two. Everybody see that, Jim? Do you see it?

Speaker B: Looks great.

Speaker A: Okay, great. Great. That's us. Okay, so first we'll start off with the, uh, goals of the profit marketplace, what it is and why it's so important to executives, uh, like yourself. Then we're going to go, um, I'll take a deep dive, Gemini, into, uh, many of our marketplaces. We actually have 11 of them covering different categories of profit. Wait till you see them. And then third and four, we'll do a three solution spotlight. Jim and myself will go over, you know, some of the ones that, that, um, we're focusing on, and then we'll close it out without a set priorities. Okay, so, well, before we get to the first one, let's just start with the goals. So we realize that, you know, there's, um, companies who. What's their bottom line? Why do they exist? To grow to profit. And really, when we're talking about profit, we're talking about so many different angles and pillars. And you'll see some of those, um, it's not just, you know, as a marketer, we're trying to drive leads, salespeople trying to close deals, um, operations, people trying to make things more efficient. And then, you know, finance, you know, track margins and save money. Right. And then there's customer success and hr, which has different kinds of retention. All those elements together all contribute to the profit story. There's a lot of elements there. That's why so many companies focus. But we decided Gemini as connectors is to not just do what we do best, but also provide services and solutions from a number of categories. Why? Because it all has to work together. You can run multiple solutions at the same time. You could start with a few, we can go through some of that. But really the bottom line is every category at a company probably has some scenario where we can help drive profit. And that's our goal to you, our mission and our passion. And that's why we did this. Anything else you want to add, Jim?

Speaker B: Yeah, no, it's, it's exciting, Paul, in that there's no one thing that a company can focus on to help them save money or grow their business or um, retain employees or clients. It's really a combination of all of that or going deep in certain areas. Certain companies have greater needs where they need to save more money of what they're spending because they're in a business that's not growing or. Well, it becomes imperative that you really get your costs under control, hence you'll profit even more. So that's pretty much, uh, we have a lot of flexibility.

Speaker A: Yep. Yeah, it's a, it's, it's an awesome model. And I hope everybody, you know, you'll see on this presentation and I'll send out to everybody or links to take a deeper dive tour of the solutions and editing you see, including the AI solutions and you'll see some of that too. Um, all contribute to the profit story. So let's go into a little detail here. I'll show you all the marketplaces. Not to get too overwhelmed, but you'll see the high level categories. So first we have, you know, we always start off with expense reduction and you know there's many companies who do that out there. Um, we actually partner with four or five of them out there because as a marketplace we just didn't want to focus on say 10 or 12 that many companies focus on. We can introduce those companies to you and combine solutions from all the different companies that we, that uh, are partners. So you could see, you know, there's um, you know, utilities, telecom, vendor fees, service. I mean we got what, what is a gym? Like maybe probably near 60 categories. Combining every.

Speaker B: Over 60. Yeah.

Speaker A: And no one else does that. So the advantage is not to sound pitchy, but if we want to look at an audit your whole company with different categories, we can do that the best because we'll know what your focus is and we'll Give you to the right partner. So it's not one partner. And done. You might have three solutions from one partner. We have four from another, three from another. That's our advantage. That makes sense. So, and, and remember how this works, if you don't understand it is the auditing that we do doesn't cost anything. We just want to have a relationship knowing that we're going to share data because we do need to audit these things. And well, you know, we could, we don't want to get into the weeds here, but that's how it works. If they don't find savings, you don't pay. If we find savings, there's a moderate fee involved, but it's all performance based. There's no extra costs. And that's how that works in this category. So the expense reduction marketplace. Move on. Jim, we're going to. Jim will take, uh, uh, a high level look at the tax saving marketplace because obviously we have expense reduction of all those categories. But you know, sometimes, you know, there's also, you know, hidden tax savings out there that many companies don't take advantage of. Jim, why don't you chime in and do a high level.

Speaker B: Yeah, thanks, Paul. So, so I actually focus on three distinctive tax credits or tax incentives that are out there. Um, you know, beginning with NuSpark, uh, research and development credit. Um, this NuSpark R&D credit, um, captures federal and state, uh, credits tied to product, process, software and technology improvements that you're already funding as a company. Um, you know, the first step we take is really a quick eligibility, uh, review to identifying all the qualifying activities and then estimate kind of a credit range before any heavy lifting is done. Just a few bullets would be converting that qualified innovation into tax credits. It could reduce your current year tax liability and then improve cash flow. Um, secondly, it'll improve, uh, documentation and defensibility where we focus a very structured methodology that complies with the IRS requirements. And then lastly with the R and D credit, it minimizes, uh, operational disruption. That's always a concern of clients that we interact with. They don't want to add to their already heavy workload. So we'll really leverage our existing project payroll and accounting records, you know, working with you, uh, in conjunction. Um, secondly, another exciting area is new spark cost segregation. And this might be the sexiest of these opportunities whereby thanks to the big beautiful bill that was executed last year, we have the ability on your behalf and with you to go back as far as 2022 to help recover, uh, and increase some cash Flow by accelerating depreciation schedules formally, you know, you would depreciate across 39 years. That was the IRS, uh, um, mandate and now it's all accelerated to pretty much same year. And the nice thing about it is we can go back to 2022. As I mentioned, um, this has a deadline that you can um, apply, uh, going back, um, until uh, uh, July, uh sixth of this year is when it expires. So certainly the current year and any future years, that still applies and that still is a worthwhile effort. Um, and then let me just go back.

Speaker A: WATSI program. Yeah.

Speaker B: So, and then the, the last is what's referred to as a WOTC uh, credit, uh, and that, that is ah, a working opportunity tax credit for the employees that you may already be employing, um, as well as future employees that you could employ. There are eligible tax credits at the state and federal level that are available to you that you most likely are not, ah, aware of. Um, we have a vetted and trusted partner that's been in this space for over 25 years and they leverage a very, um, sophisticated and proprietary platform. So really across all three, there's cash flow and savings to be had. And it's our job, as Paul mentioned, to roll up our sleeves, um, and help you identify them and create some more profit.

Speaker A: That's right. Great. So expenses, taxes, there's a third category and I'll explain that briefly. We call it spend optimization. You know, we covered all these other categories, but there's more. Right. Um, I do want to mention, you know, you know, Jim manages this, but I'll just go through it quickly. Is, you know, there's um, we call it Capital Flex. It's part of our, um, again, the uh, the savings marketplace. But this is a, you know, the spend optimization marketplace, a subset of that where um, you know, we focus on, you know, capital and spending that actually move through a business. You know, there's growth opportunities out there. They rarely align with bank timeline. So whether it's expansion, inventory, payroll, equipment, you get access, you get access to flexible funding and um, and that's really needed out there right now because, you know, sometimes you have to borrow money, it takes so long, you got to negotiate rates and things like that. Um, our solution just gets done so quick, you know. Any other thing you want to add quickly before I go on Cover it?

Speaker B: No, I, Okay. Just, just, just to say that, you know, you can take what you've already done and help expand it. Uh, a lot of times we find, you know, duplicate efforts. Uh, you know, we, we find contracts that maybe you weren't aware of, uh, and we'll definitely look to optimize them, uh, for you. And it's through a really disciplined approach, again, working with trusted partners.

Speaker A: Right. So a couple of the other ones we're looking at here in this, uh, general spend optimization category is uh, corporate spend. You know, corporate cards, department cards or reimbursements and vendor invoices. You know, these are other categories that we will audit. You know, you may, uh, so many companies take it for granted, but there's opportunities to negotiate rates and interest rates and, and see what people are spending, you know, travel expenses and see there's other ways, you know, with other processes to even save more money in the, in the corporate card environment. So again, another category, right? There's so many, and you know, even like the third one, we call it, um, you know, SAS Control. Right. And you know, SAS Software as a service, um, for those who don't know. But um, you know, it seems like every company has some multiple SaaS solutions. And what that means is, you know, pay per month, whether it's, you know, marketing tools, operations tools, finance tools, sales, um, tools, whatever it is. There's so many out there. But how do you know your people are using it often enough to take advantage of the pricing? How do you know, um, you're getting the right deals? How do you know it's the right solutions? Um, again, pay the bill. Next, next, pay the bill. But there's savings out there and we can look at that. You know, a lot of it is there's a phrase called SAS sprawl, which is kind of like a term that says you're spending too much on your SaaS software solutions and it's being wasted. And we can look at that and optimize it. So that's a summary of spend optimization. Okay, next, so next we're going to go to the grow part of the four pillars of the profit marketplace. High level, save, grow, optimize, retain. So now we're going to go into the grow section, you know, kind of my bread and butter, the lead generation marketplace. And, and really we're talking about um, you know, with content, with search, with um, you know, digital marketing campaigns. There's so much involved with building a pipeline for sales teams no matter what industry you're in. Um, so we look at it, you know, from a high level, building top mid funnel leads with lead magnets. And you know, I've become, you know, uh, general, you know, an AI thought leader in the last two years and people know that I've probably built more custom chat GPTs than anyone. I still do that. I know, right? Because I'm passionate about technology and helping people with different solutions. We treat AI as not the answer, but it's my research assistant and my director of ideation. One of the tools we have, the AI Growth Accelerator, includes 12 large AI playbooks covering every aspect of the funnel from top to bottom. We help salespeople. We'll get into that later. Um, but everything is not just AI, of course. It's still about your target audience, and we'll go through that too. But the other day, though, you're building a robust funnel, personalized. And when messages are personalized and custom to that audience, you get better engagement. And when salespeople do the same thing, they get higher close rates. So that's what we're talking about here. Is the lead generation marketplace, a little sub of that. Just because SAS is a, um, you know, a business model, kind of like E commerce. It's not really an industry. It's a way of doing business. So we understand, you know, we've had SaaS experience and you know, they have different kinds of languages. They're not pure long buying cycle lead generation. They're demo, trial buyer, buyer, or the other way around, trial, demo, buyer, depends. But the point though is there's still tools that we represent that, um, manage the whole SaaS funnel as well. Um, you know, it's more than just obviously we have a robust retention program because that's so critical in the SaaS business. And we have a solution that has done very well with companies who look to keep their clients, you know, or keep their users. You know, we hear about churn all the time, right. And that's how we have calculators that determine you have to understand lifetime value, you have to understand the churn per month. Um, and we have ways to, you know, build those audiences, making sure they're, um, onboarding properly and they're getting as much out of your SaaS platform as possible. So we cover all of that and we have tools as well as our own. Again, it's still AI lead generation as well. Right. Because we're still solving problems. And one thing I wanted to mention real quick about AI and marketing and things like that and why we do all this advertising and marketing campaigns, because if you can build trust by, um, getting a lead with content, you're actually building a relationship before they use search engines. Think about that. You're there first. Okay, let's move on. So this is Kind of a newer category. The reason being is, you know, the GTM marketplace, actually, for those who know or don't know that the word GTM has actually grown, um, over the past year as more than just a high level ICP target message audience strategy. And now it's become a big deeper language of using intent data to focus in on the audiences more likely to buy and then how to reach them through email, through LinkedIn, you know, um, and helps your SDRs and, and to really be robust and your sales people with um, all the different tools out there and bring them together so they can focus, you know, focus, um, you know, because you know how it is, they come in today, what am I doing today, right? You know, and these tools help them focus, help them reach the right audience at the right time with the right need. And we supply the messaging and that's what go to market is. And so there's a lot out there. Now of course, I have a suite of AI tools that build the go to market strategy, um, with um, really understanding your target audiences and um, what their needs are, competition, all the different factors to build a robust strategy. They're all AI tools I built and they work and I've done it for clients. Then use those to build out the funnel, the strategy, um, the tactics and the optimizations and using these other go to market tools to take um, the strategy and build robust communication channels to target the people salespeople really need to focus on. So there's more to it on the website, but I just wanted to focus on that a little bit. Oh, I went backward, didn't I? Okay. Another one is, of course now we've done, we've gotten marketing, now we're going to sales, right? We have a sales growth marketplace. And you know, this I'm really proud of because it's not just the tools, you know, but it's also people. I mean if we need, you know, outside salespeople, that's called our sales igniter and that'll bring people in to help coach, help manage if you need it. Other than that though, all the tools we have are here to help your sales leadership, right? Build deal velocity, strengthen forecasting, like it's mentioned here, manage, um, CRM data. Um, you know, what happens is, you know, we've got to get the messaging and the sales engagement down pat and we have robust tools. You know, we can take those GTM tools and take it to the next step of how to really close these deals. And when you think about AI and the AI solutions we have as part of this role playing we can build uh, matrices on objections. We have online sales coaches that complement your sales team. Not replace, complement. The whole idea is to build that pipeline faster, get more proposals, get more deals and our solutions will work together to build those processes to um, make your VP of sales or your fractional salespeople much um, more effective. And those day to day salespeople are coming in every day. They know what to do and our solutions complement them. So just wait and see when you look at. Okay, let me cover this one and Jim will get to the next one. This is the uh, margin marketplace. So we know you think about it when we started building this as marketer and cost savings and you know you think about save and grow, save and grow. Right. Well you know what part of this whole deal and why we started building another marketplace is. Margin pricing are critical in the profit story. And if you don't have solutions that can manage your products, pricing, your service pricing, um, you're still missing part of the story. How do you know how to price things? Our tools do that. Some of you might uh, know in the finance business. And we know what an FPA is and we have a solution that does that and that is so robust. Manages all the finance and the discounts you have and all the pricing throughout your whole enterprise and it's really robust and you can make decisions um, better than you ever did before. And that's called um, Newspark Profit lens. And we have margin lift which is also another if it's not an fpa. This is a software solution that actually goes deeper into exactly the strategy of pricing. What are you looking at? How is it working? What are you discounting, what's your sales, which ones work better, which ones don't work better? Um, there's a lot out there, you'll see it on the website. But you know you can't get away without managing your margin properly and using tools like this to complement your CFO and your team to make better pricing decisions. And we have that for you even in manufacturing solutions that you know and Jim will talk about in a bit. Um, managing uh, um, you know, manual, you know, skus, whether you're E Commerce or um, manufacturing. Right. You just can't, you know there's leakage throughout the whole funnel. Right. And we find those leaks that give you recommendations of how to fill those leaks and um, so that your pricing is competitive. And again focusing on the products that have a better ROI than others. It's not just remember it's like anything, it's not just selling, it's also, you know, looking at margin. And uh, you know, it's, it's still about efficiency. And so we have all of that and we uh, even have a, um, you know, there's plenty out there, but we're really focused on this whole profit marketplace and margin is critical. So check it out. Now here's one that uh, you know, is one of Jim's, uh, bread and butters, the operations and tech marketplace. And we have a number that um, cover, you know, your, you know, additional elements of your erp not replacing it, but adding it, adding to it with robust tools. We have inventory systems. Jim, do you want to go into this, uh, a little bit?

Speaker B: Yeah, yeah, Paul, I can address this. So from a tech marketplace, um, you know, we call it a newspark, tech booster. Uh, um, it's really a no cost, no risk audit where we're going to look across your technology footprint, your technology stack, if you will, from infrastructure and network, uh, to where you're spending your technology dollars on cloud mobility infrastructure, you know, and we will basically get into a structured invoice and contract review that produces and prioritize, you know, the, the findings we have. And then with your help, set up an implementation path and just a couple quick bullets. Reduce your recurring spend by identifying waste and redundancy and contract inefficiencies. Um, you know, secondly, we'll improve visibility and control over your full tech stack and the way you source. Uh, and then lastly, uh, producing a prioritized savings roadmap as mentioned earlier, where we'll provide the implementation support, you know, of our partner and certainly minimizing disruption to any of your operations.

Speaker A: Yeah, so this is uh, a lot of technical things. Right. And operations. But again like margin, there's opportunities out there for efficiency and efficiency equates into profit if you do it the right way. Right. These solutions exist because many companies, um, they may have a clue, but they need, they're looking at things in the back and say, what can we do to improve our systems and our workflows? Um, you know, AI is there, um, doesn't have to be, but you know, if you're running older systems, um, it just takes longer and you're not focused on what really you need to do in these systems. Right. So whether it is tech and you know, and um, inventory management systems and things like that, even AP automation, you know, is big out there. All these things are, um, all contributes. I mean this is not, um, you know, a major part of it, but it's, it's a part of it because, um, it's, it's critical to be efficient. Right? And efficiency means profit. So. Okay. Yeah. All right. Now we have, um, a couple here toward the end of our marketplaces. We have two more here. Um, hold the questions for the end of the, uh, webinar folks, and we'll get to them. Um, customer retention. Now, you know, in the world of business over the years, you know, all you hear is net new. Net new. We need net new. Well, you know what? You can't avoid managing your current clients. They're important. They'll give referrals, they'll give reviews. Um, they're your best customers. And if there's any, you know, we talked about SAS earlier, but even in B2B, um, maintain them, give them deals, give them offers, give them good blogs, call them and see how it's doing. You know, I mean, I see a lot of companies who might just focus on the net new and say, we got a customer, fine. And hand them off, see how they're doing, make them, make sure there's no issues because, you know, you know, why do you think people are in sales? So they can find companies who don't like their current products and they're ready to change, maybe. Right? Everybody has a solution for something, right? So if you're not, um, having that great relationship with a, you know, and using the tools and platforms and other, and just being a human, then those people might say, you know, these tools aren't as great. I'm, you know, the customer service isn't as great. Maybe I'll look for something else and I'll start searching. And you don't want that to happen. So we have tools that help do that. The, um, final marketplace is something that's true to, you know, dear to mine and Jim's heart, really is. You don't think about it as kind of a business profit lever. But think about your employees, right? How important they are. They're stressed. This is a stressful world. No matter what, who's running it, right? Everybody's got their own issues. Financially, um, health wise, legally, who knows. But you know, when you talk about voluntary benefits, more than just a general company offers, um, you're dealing with issues that, um, to maintain your employees, to offer as many, you know, really nice benefits that say, you know, struggling. But this company's really helping me, you know, and, um, and I need that. So we have, you know, you'll see more. But, you know, we'll probably do another webinar on this specifically because it's so dear to my heart. And Jim's heart is helping, helping people. You know, whether it's financial stress, legal issues, um, credit scores, you know, especially they're going to buy a house, um, you know, you know, employee savings accounts, you know, with unexpected expenses. They, they want to know their companies behind them, even paying tuition and things like that. Um, there's so much out there. We talked about, you know, legal needs and, um, um, insurance and even perks, programs, you know, savings, getting discounts. We need that right now. It's more than just Amazon, right? I mean, there's so many products out there and if you can help, help. Um, these platforms give discounts to employees more than they can get on the store or online. It's robust and, um, happy employee means a more profitable company. Keep that in mind. And any questions on this stuff, you can just contact us. And happy to do a phone call and demo any of these things. Okay, what we're going to do now, um, is, uh, briefly, we're just going to go through the six solutions here. We ended up. We're just going to just give a quick spotlight on three of them and I might ask Jim a question or two about each one just so you can understand more about which ones they are. And, um, with that, m. I believe I can. Um, actually, then we're going to do mine and then we'll come back and, um, go through the, uh, um, the ending part of this. So what I'm going to do, I think I'm going to stop sharing and ask Jim some questions. So Jim, which one, which one do you want to go through first again? I think it's the, uh, yeah, I'll

Speaker B: go through the new, uh, Spark sku, uh, price control.

Speaker A: Okay, what is it again? Why don't you explain briefly what it is?

Speaker B: So the new Spark SKU price controls, certainly ideal for retailers or manufacturers trying to manage hundreds and thousands of SKUs out there to really gather pricing, uh, intelligence and to identify where those, uh, margin leaks are. We're almost like profitability plumbers, if you will. Paul, you know where we'll look at those SKUs, we'll look at the customers, we'll look at how you're discounting. We'll look at kind of a roadmap to really identify those areas where we can tighten, uh, pricing discipline with you. Um, you know, so our first step is we'll look at targeted data, we'll pinpoint where some areas where profit is leaking, um, and then we'll prioritize some fixes Just a couple other quick notes. Um, include. These are data backed pricing actions that are typically invisible to you. But when taken in context of looking at a dashboard, we can really find and help be, uh, help you with your controls and make it more predictable. And then a lot of businesses are struggling with growing their business. But imagine you can enhance your profit with the same business you already have just by lifting some prices where you don't have to discount or maybe having a little bit more margin discipline. So great.

Speaker A: I don't have a question on that one. I think you covered it all. So um, there you go.

Speaker B: That's rare, but I'll take it.

Speaker A: Paul. Okay, what's the next one you want to do?

Speaker B: So the next one would be New Spark well Being.

Speaker A: Oh yeah, part of the uh, um,

Speaker B: yeah, so I'll speak to that and then I'll just touch on, you know, the legal and the identity, uh, voluntary benefits.

Speaker A: Well, so, ah, okay.

Speaker B: With New New Spark well Being, um, it's really a preventative health solution. It's a virtual platform that goes over your existing major medical platform. It provides benefits to both you, the employer and to your employees. To you, the employer. There's a, uh, FICA tax benefit for all eligible W2 full time employees of $640 per year per W2 employee. And that's an annual benefit. So on 100 employees, that's potentially $64,000. Um, and then uh, with your employees, because the value of our program, um, is close to $15,000, we actually get to deduct that uh, from your employees eligible gross income. So we reduce their taxable income. And this is all uh, certified and compliant with the irs.

Speaker A: Um,

Speaker B: it's an approved health uh, plan where they'll get benefits that include pharmacy, wellness, weight, primary and urgent care, everything your primary provider provides. However, we do not charge uh, a copay or deductible. And typically at the end of the month there's money left over where your employee will actually see an enhanced paycheck of uh, between 100 and $200 per month, sometimes more. I touched on legal and identity benefits and again as Paul mentioned, these are voluntary benefits. When you look at the reason for your employees absenteeism or they're taking time off from work. It's certainly counterproductive to your customers and to your business, however many times they're dealing with legal issues. Could be a lease or a contract or a traffic violation, um, could be their identity was stolen. That's the number one challenge happening in America today. Well, we have Programs there that are again, voluntary, they're no cost to you, the employer, and it's completely voluntary if your employee wants to join. And we have well over 4 million, uh, employees on this program today.

Speaker A: Yeah, it's pretty, it's pretty popular, you know, so I mean, you know, everything about the employees is, uh, you know, Jim mentioned a couple, we could talk more about it later. But, um, it's, uh, you know, we're passionate on that and uh, with all the different solutions, um, you know, but you know, like anything in this, um, we talk about, um, the concept of your profit even more and we think about employees that way. When they're happy, your profit even more. And so that's why we have a whole solution, ah, which we'll probably do a separate webinar on those. Um, but, um, you know, but you know, everything we're talking about here, you know, this focus is, um, you know, the four pillars, right? How do you profit, save, grow, optimize, retain.

Speaker B: And Paul, there's one other thing. I know we talked about it, but it was really simplifying that whole workflow for how we engage with our, our clients. And really we, we start with a short discovery call to come to confirm the fit and define the outcome. Yeah, ah, collect the small set of documents, the size, the opportunity, and our specialists run the analysis. Um, so if you choose to proceed, and that's important because there's no cost, we're providing you, it's your choice. And then we'll guide you through the implementation. We own, um, the relationship, we engage our trusted partner, and then our focus then is really just to deliver the outcomes we've talked about.

Speaker A: Yeah, he jumped ahead a little bit because I got to go through my three programs. But, um, but that's okay. He says he's excited. He's excited. Um, but you know, I'm just going to cover three myself, which is, um, really quickly here. We don't have to answer questions really because of time, but, um, you know, with AI, can we mention that we talked about marketing and I just wanted to explain the Sales Edge AI solution that we built. Um, you know, coaching is not easy. People are people, right? And um, you know, there's a lot of stress out there, you know. And again, we talked about all these tools, But Sales Edge AI is, you know, I built about like eight to 10 different sales tools, or probably more than that, I guess. And what do they do with AI really? It's just again, like I said, we put information in the systems and it comes out with um, how to deal with objections, how to coach them, how to deal with um, even like one of my favorites by the way is I call it like advocate. You know, basically if you talk to a manager, they're not making a decision. CFO is that we can actually create messaging for CFOs and CEOs, why they should engage in your program, that is, and give that internal advocate reasons to communicate to those people. So like, things like that, you know, these things I. The passion I'm thinking about with Sales Edge AI is using all these tools and solutions, evaluating CRM data and this and that. And a lot of people could do that, but. And we have tools that do that too. But really, uh, it goes about personalized messaging and making sure the salespeople are ready. So we partner with VP of sales and fraction like that. And um, and you know, again, it just alleviates some pressure with the sales people. They know what to do and we work together. Marketing and sales should always be aligned, as we know. Um, you know, again, the other. The second solution was, um, you know, we talked about briefly about um, you know, I'll just bring up, ah, um, for now, Salesforce, um, plus, you know, again, another sales tool, um, you know, Salesforce. You know, companies have that. I know it's the biggest CRM uh, out there. It's a lot of data points, right, but we still got to build revenue and you know, and we have a tool that actually analyzes historical data from Salesforce, um, and find real potential deals out there that salespeople can engage with. There's a lot of solutions, a lot of analysis, a lot of, you know, software tools that analyze all this and breaks it down historically. And what it does, basically the bottom line is it'll work with Salesforce and give your salespeople better data in order for them to do outreach and follow up. So, and, and Salesforce is missing a lot of that. So our tool, Salesforce plus, why we call it that, is the perfect complement to, um, working with Salesforce. With Salespeople, um, we've got to review pipelines all the time, right? And it's not easy, right? You know what to do, how to do it. But these tools go through all this data and make VP of sales rock stars. If you have Salesforce, this is a really awesome tool. So I just want to communicate that one. I think it's all I'm going to cover for now because we covered a lot already. But let me um, just go through, um, which I'm getting to is the bottom line. Here, um, and first of all, then we'll do the Q A. But, um, it basically, as Jim said, you know how we work, right? You know, we have a lot of solutions. Don't be overwhelmed. That's why we have marketplaces. You know, I hate to use the cliche one stop shop, but I'll just say that one stop shop. But, um, but, you know, we have, you know, everything on the website. We even have PDFs you could save, um, as needed. For project managers, we want to work with you, um, with your partners, with the partners, you know, maybe with your cfo, meet with coo, maybe, um, your outsourced chief revenue officer, who knows? But it's relationship building. And the tools that we have, we vetted all these guys like Jim said, and we trust them and they have great results and we just don't pick anybody. We took a lot of time evaluating tools and decided, you know, maybe some solutions paid us more. It doesn't matter if we believed another one was better. That's who we chose. And there are awesome solutions. And our goal is to help, is to help, just create a relationship with. And, you know, you don't have to do everything all at once. Here I am talking to like, Big Ted. You're a CEO, but you don't have to. I mean, you could, you know. So I'm actually going to screen share something real quick. Here is an example of, um. Let me do a, uh, from current slide. Let me do the screen share, Buddy. Hanging in there. Yeah. Okay, let's see where we're at here. Okay. Is it working. Resume? Um, you see anything? Jim

Speaker B: just has the service spotlight.

Speaker A: Yeah, I know. I'm trying to see why it's not, ah. Um, using my, uh. Okay, we got it. Okay. Sorry about that, guys. All right, um, so there's. There's really like, um, a number of ways to work with us. Right? I mean, a lot of companies might want to, you know, there's a lot of things here, but we're tight. Let's do the cost savings first. And then what will happen is maybe if we save you, say, two, $300,000, take a, uh, part of that and reallocate it toward growth optimization tools. Right? You can, if that's what you want to do. And that's fine. You know, start there. Or let's review your priorities, which is really important if you're hungry enough. And, you know, sometimes the sales audits could take 2, 3, 4 months by the time it's all set. Maybe we, um, go with the growth first or at the same time because that's important to build, because you still got time to build these things. But we like when we talk to people, you know, it's a conversation. But we can also do, ah, a survey like this which is on our website. It covers um, high level categories that a executive may have and we can go through all these things. You know, we talk about margins and R and D and the taxes and lead gen and sales and optimizations. And it's a good way to um, showcase all the solutions we have and have discussions and we can do that together. So I just wanted to show you guys that it's on the website. Um, one more thing I just wanted to throw out here before we finish up is, uh, what does it all mean at the end here? Right? And uh, I gotta use my. Click that and do that. Okay, so they didn't do that before. All right. Um, but anyway, um, we have a valuation partner, you know, and that can work with exit planners and things like that. Because the end of the day, you know, it's still about building value in your company and maybe you do want to exit. Maybe, um, you know, what's your plan? Right? Um, maybe it's merge, uh, another company, resell, whatever it ends up being. You need to provide as much value in your company as you can. Isn't that the bottom line? And if something is keeping you up at night, then maybe we need to do evaluation, study with our partner and really look at all the different elements, you know, your multiples and things like that, and see where those opportunities are. And with our partner, many of the solutions we have can complement what their recommendations are. So it all works out. We fix things, we make you more profitable. Guess what, your value goes up and that's what counts. Right? So we do a partner there. Um, that's really great. All right, so, um, I want to thank everybody. Thanks Jim, for joining, uh, me today.

Speaker B: Yeah, no thanks Paul. It was great. And I really want to thank all the attendees to the call.

Speaker A: Yeah, we get a few questions. So, you know, here's our website, Newspark Profit. You know, our contact form is there. Ah, we do have a few questions, but I'm going to stop recording just so, um, because that doesn't need to be recorded and then we'll do the Q and A. And um, I hope this was helpful. So thanks everyone. Paul Mosenson, New Spark Profit.