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Index/Sales/Diary of an IT Sales Expert
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How to build an MSP that doesn't rely on you as the Founder

Diary of an IT Sales Expert · 2026-07-22 · 29 min

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Episode notes

Does your MSP business totally rely on you? Can you take time off and know that existing customer issues are solved and more importantly new business can be brought in, WITHOUT you having to be there. Many MSP founders do NOT have this luxury. Even after many years of running their companies, the business still relies on them. Within this podcast, I outline the steps you need to take as a founder to build a team and business that can operate and grow without you. Chapters 00:41 - The core challenge of building an MSP that does not depend on the founder. 02:18 - Speaker's background running a SaaS/MSP business starting in 2005. 03:30 - Evaluating personal strengths and weaknesses (using tools like the DISC test). 05:22 - Identifying tasks and critical decisions that still rely directly on the founder. 06:41 - The importance of documenting standard operating procedures for consistency. 07:54 - Delegation vs. involvement: Learning to let go day-to-day. 08:30 - The rule of three: Automating or delegating repetitive tasks. 09:21 - 10:43: Resolving sales process issues when onboarding new salespeople.

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