Diary of an IT Sales Expert · 2026-06-03 · 26 min
For years, I've given customers advice on achieving sales success, but during all that time, I wasn't heeding my own advice. I thought I was different. I enjoyed being different. Speaking to people from all over the world about their respective sales challenges gave me a buzz and of course so many of the fundamentals of sales and winning business are the same. But I was not being true to myself And I was also not going to hit an objective I had set for myself WITHOUT making some changes. I had to start drinking my own champagne. Which is what I am now going to do. All shared in this week's podcast episode. Trust me, its worth 20 mins of your time. There are 5 GAME changing reasons why. Chapters 00:00 - Introduction to Personal Change 02:55 - Focusing on a Niche Market 05:46 - Understanding Your Audience 09:08 - The Importance of Relevance 11:56 - Becoming Known for Something 15:02 - Training and Standard Operating Procedures 17:50 - Scaling Your Business 21:02 - Conclusion and Inspirational Story CTA Sales shouldn't feel like guesswork. Get clear, proven tactics delivered weekly - no fluff, just results. If you want to close more and stress less, this is for you.
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