Diary of a CFO · 2026-07-02 · 56 min
Sponsored by BetterHelp. Start your growth journey with a therapist and get 10% off at What makes a brand trusted, remembered and chosen in the AI era? David Aaker explains brand equity, branding strategy, purpose-driven branding and how leaders build emotional connection in crowded markets. David Aaker is widely recognized as one of the most influential thinkers in modern branding. In this powerful conversation with Ademola Odewade on Diary Of A CFO , he explains why branding is not just a logo, campaign or slogan. It is a strategic business asset that shapes loyalty, trust, differentiation and long-term business growth. This episode explores why many companies lose brand power through short-term thinking, why AI can either strengthen or weaken brand strategy, why purpose-driven brands outperform transactional brands and why storytelling remains one of the most powerful tools in leadership, finance and business growth. David also breaks down the Aaker Brand Vision Model, brand equity, memory anchors, emotional connection, category creation and how entrepreneurs can build powerful brands without massive advertising budgets.
How Great CFOs Build High Performance Cultures and Better Leaders | Arthur Carmazzi75 / 100Most Leaders Get Motivation Wrong | Dr. Lance Secretan65 / 100How Inclusive Leadership Unlocks Human Potential | Eyvonne Anthony-Eleko44 / 100AI, Taxation & the Future Economy: Steve Endacott on Workforce Disruption and Economic Growth61 / 100David Murrin: Is World War 3 Already Here? What Every CFO Must Know About China, AI and Markets