Destination On The Left · 2026-06-24 · 40 min
On this episode of Destination on the Left, I talk with Julie Wagner, CEO of the Beverly Hills Conference & Visitors Bureau. Julie shares her journey from the cruise and hotel industries to leading one of the world's most iconic destination brands. We explore how Beverly Hills continues to evolve while staying true to its legacy, the challenges and opportunities of marketing a globally recognized destination, and the importance of collaboration, innovation, and destination stewardship. Julie also discusses how Beverly Hills is redefining luxury for the next generation of travelers and preparing for a future shaped by major global events, changing consumer expectations, and increased competition. What You Will Learn in This Episode: How Beverly Hills is redefining luxury through a philosophy of customizable experiences Why managing a legacy destination brand requires both innovation and perception management How creative campaigns and emerging technologies help Beverly Hills
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