Design Thinking 101 · 2024-09-24 · 43 min
Matthew Van Der Tuyn is a designer and healthcare innovation strategist. Matt is the Senior Director of Design and Strategy at the Center for Health Care Transformation and Innovation at Penn Medicine. The mission at the Center is to serve as a catalyst and accelerator for initiatives that dramatically improve health outcomes, patient and provider experiences, and decrease the cost of care. Matt has had the unique opportunity to help build the Center's design, discipline, and elevate design thinking as a key tool in Penn Medicine's organizational toolbox. Matt's design process balances divergent and creative thinking to push beyond incremental solutions with the rigor of an evidence-based approach. We talk about becoming and being a designer in healthcare and Matt's practice. Listen to learn about: >> The unique challenges of designing and innovating in the healthcare space >> Problem-centric vs solution-centric thinking and action >> The importance of change management in the design process Our Guest Matt is a designer and health care innovation strategist. Matt's design roots are in information, product, and service design.
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