Demand Geniuses: Revenue-Driven B2B Marketing · 2026-03-10 · 12 min
Andy Crestodina, co-founder of Orbit Media Studios, challenges everything you thought you knew about SEO, search traffic, and AI visibility. If you think optimising your site's schema and markup is enough to win in 2026, Andy's here to tell you you're missing the point entirely. Tune into this episode, as we explore: (00:00) The research revolution: why B2B buyers are going deeper before they ever talk to sales (02:08) Stop posting your top-line traffic reports - here's what to measure instead (03:30) Your real job now? Train the AI to be a sales rep for your brand (07:27) Why tech SEO isn't the biggest opportunity - and what actually moves the needle (09:31) The content marketer's natural advantage in the AI era (and the unlikely team-up that unlocks it) Listen to the full episode here:
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