The Real GTM Fundamentals: Lessons From Failure, Focus and Leadership

Episode notes

Louis Fernandes is a seasoned SaaS leader with over 30 years of experience in sales, marketing and revenue leadership. Louis opens up about his early career in banking, the highs and lows of running his own business, and how those lessons shaped his playbook for building efficient, profitable go-to-market strategies. Discover classic traps of sales and marketing misalignment, the dangers of over-specialisation, and the commercial fundamentals that drive sustainable growth.