Demand Geniuses: Revenue-Driven B2B Marketing · 2025-11-25 · 53 min
How do you stay relevant when AI is rewriting the rules of marketing? Lisa Vecchio, a globally experienced B2B marketer with a career spanning edtech, travel, startups and now AI video at VEED, shares what it really takes to future-proof your role. She explains how working across international markets sharpens strategic instinct and how stepping beyond your comfort zone keeps you commercially sharp. From moving continents to shifting VEED’s focus from lead gen to brand, Lisa reveals how giving teams space to play with new tech is the new competitive edge.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How B2B Marketers Use Channel Partner Incentives to Drive Enterprise RevenueB2B Marketing with Fexingo · on B2B marketing97 / 100
In Pursuit of Freedom | Chris Walker, S3E2ProfitLed Podcast · on B2B marketing92 / 100
#188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at CohesityFinite By Clarity · on B2B growth90 / 100
Content Strategy That Builds Pipeline: Discovery, Virality, and Relationship Loops (with Brendan Hufford)Growth Activated · on B2B marketing88 / 100
Why Your Marketing Automation Ignores SMSThe Marketing Operator Podcast with Fexingo · on B2B marketing85 / 100
From HBS Dropout to Successful SaaS Exit with Palash Soni, CEO of GoldcastSaaS Scaling Secrets · on B2B marketing85 / 100
Jess Cook: Brand Beats Demand Gen72 / 100
Neil Patel: $20M Super Bowl Spend, Little Growth (Minisode)76 / 100
CMO Jillian Als: Rebranding in the age of AI70 / 100
Justyna Dzikowska: Building Brands in the AI Era56 / 100
Brand Marketing Expert: How to make B2B brands stand out78 / 100