Sherehan Ross: Making an Impact as a New Marketing Leader

Episode notes

Summary In this episode, Sherihan Ross, VP of Marketing at Modus Planning, shares her journey from corporate America to becoming a full-stack marketer. She discusses the complexities of B2B marketing, the importance of understanding the decision-making process, and the need for creativity in marketing strategies. Sherihan emphasizes the significance of community building, content marketing, and having a structured onboarding process as a new marketing leader. She also touches on the balance between quick wins and long-term strategies, and the role of personal branding in her career. Takeaways Sherihan identifies as a deep generalist in marketing. B2B decision-making involves multiple layers and stakeholders. Marketing requires patience and consistency for long-term success. Identifying the problem is crucial before offering solutions. A structured onboarding process is essential for new marketing leaders. Content marketing is vital for staying top of mind with audiences. Building a community around your brand enhances marketing efforts. Quick wins should align with long-term marketing strategies. Personal branding can be leveraged for professional growth.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• How B2B Marketers Use Channel Partner Incentives to Drive Enterprise RevenueB2B Marketing with Fexingo · on B2B marketing97 / 100
• In Pursuit of Freedom | Chris Walker, S3E2ProfitLed Podcast · on B2B marketing92 / 100
• #188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at CohesityFinite By Clarity · on B2B growth90 / 100
• Content Strategy That Builds Pipeline: Discovery, Virality, and Relationship Loops (with Brendan Hufford)Growth Activated · on B2B marketing88 / 100
• Why Your Marketing Automation Ignores SMSThe Marketing Operator Podcast with Fexingo · on B2B marketing85 / 100
• From HBS Dropout to Successful SaaS Exit with Palash Soni, CEO of GoldcastSaaS Scaling Secrets · on B2B marketing85 / 100

• Jess Cook: Brand Beats Demand Gen72 / 100
• Neil Patel: $20M Super Bowl Spend, Little Growth (Minisode)76 / 100
• CMO Jillian Als: Rebranding in the age of AI70 / 100
• Justyna Dzikowska: Building Brands in the AI Era56 / 100
• Brand Marketing Expert: How to make B2B brands stand out78 / 100