Sherehan Ross: Making an Impact as a New Marketing Leader

Episode notes

Summary In this episode, Sherihan Ross, VP of Marketing at Modus Planning, shares her journey from corporate America to becoming a full-stack marketer. She discusses the complexities of B2B marketing, the importance of understanding the decision-making process, and the need for creativity in marketing strategies. Sherihan emphasizes the significance of community building, content marketing, and having a structured onboarding process as a new marketing leader. She also touches on the balance between quick wins and long-term strategies, and the role of personal branding in her career. Takeaways Sherihan identifies as a deep generalist in marketing. B2B decision-making involves multiple layers and stakeholders. Marketing requires patience and consistency for long-term success. Identifying the problem is crucial before offering solutions. A structured onboarding process is essential for new marketing leaders. Content marketing is vital for staying top of mind with audiences. Building a community around your brand enhances marketing efforts. Quick wins should align with long-term marketing strategies. Personal branding can be leveraged for professional growth.