Demand Geniuses: Revenue-Driven B2B Marketing · 2025-11-18 · 11 min
AI expert Oren Greenberg unpacks how B2B marketers can cut through the noise of fast-evolving AI trends. Sharing pragmatic advice, he explores hands-on upskilling, prioritisation, and communicating value to stakeholders - key skills for marketing leaders in the age of AI disruption. Tune into this episode, as we explore: (00:55) Upskilling and choosing the right learning resources (03:36) The UX trap and cognitive load for marketers (05:57) Communicating AI impact to executives (07:46) Prompt engineering fundamentals (10:23) How prompt ordering affects AI response quality Listen to the full episode here:
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