Measure What Really Matters and Cut Through Content Vanity Metrics
Demand Geniuses: Revenue-Driven B2B Marketing · 2026-01-06 · 7 min
Episode notes
In this week’s minisode, Liam Bartholemew tackles the challenge of measuring genuine impact in B2B content marketing. Discover how leading marketers move beyond vanity metrics, maximise content for both SDRs and senior leaders, and create resources that spark meaningful pipeline and revenue growth. Tune into this episode, as we explore: (00:00) Are “likes” lying to you? Measuring true content impact (00:42) Connecting cold calling content to real pipeline growth (02:09) Why content must link back to product or solution (02:59) Leadership influence: how senior leaders amplify content (05:03) The power of actionable takeaways over generic strategy (06:08) Adding day-to-day value vs. chasing big problems Listen to the full episode here: