Livia Hirsch: Nailing your Brand Voice - B2B marketing - Demand Geniuses: Revenue-Driven B2B Marketing

Topics in this episode

B2B marketing Revenue marketing B2B growth B2B revenue B2B Go-to-Market

Episode notes

Summary In this episode, Livia Hirsch shares her journey from a fashion student to a freelance content writer and strategist, emphasizing the importance of brand voice and content strategy for B2B software scale-ups. She discusses the transition from content writing to strategy, the challenges faced by startups in content creation, and the evolving landscape of SEO. Livia highlights the significance of building relationships with clients and the need for a cohesive tone of voice that reflects company culture. The conversation concludes with insights on the importance of unique perspectives in content creation and the necessity of adapting to changes in the digital marketing landscape. Takeaways Livia Hirsch is a freelance content writer and strategist helping B2B software scale-ups. She emphasizes the importance of defining a brand voice for effective content strategy. Transitioning from a content writer to a strategist requires asking the right questions. Understanding the client's business goals is crucial for effective content creation. SEO is evolving, and content distribution is more important than ever.