How to Get Brand Buy-In From Your Team
Demand Geniuses: Revenue-Driven B2B Marketing · 2026-02-24 · 11 min
Episode notes
Kelly Allen, CMO & Co-Founder at Unboring, delivers a masterclass on why brand isn't just marketing's responsibility - it's a team sport. Learn how to translate your marketing expertise into exec-friendly language, build cross-functional buy-in, and turn every employee into a brand ambassador who actually cares about the customer experience. Tune into this episode, as we explore: (00:00) Translating marketing metrics into language your exec team actually understands (00:59) Know your zone of genius - you can't do both the art and the science alone (03:23) Every employee is an extension of your brand - one bad phone call undoes months of work (06:38) The internal narrative gap: why marketers must craft stories for their own teams first (08:03) Start small, move the needle: befriend one SDR, fix one friction point, prove the value Listen to the full episode here: