Demand Geniuses: Revenue-Driven B2B Marketing · 2026-02-10 · 10 min
Nathan Thompson, Director of Marketing at Fullcast (formerly Senior Director of Product Marketing at Copy.ai), tackles one of the biggest gaps in AI adoption: it's not that people suck at prompting, it's that they're missing context. Discover how building a "brand brain" transforms AI outputs from generic to genuinely on-brand, and why the real engineering challenge isn't better prompts, but better systems. Tune into this episode, as we explore: (01:16) Building a brand brain: What would a perfect intern with photographic memory need to know? (02:45) Content and product as one function: Creating consistent narrative across teams (05:05) Slow down to speed up: Why 750 blog posts led to a strategic pause (05:43) The overwhelm trap: Balancing pressure to move fast with systems that actually work Listen to the full episode here:
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