How AI Is Rewriting B2B Marketing with Andy Crestodina, Orbit Media Studios
Demand Geniuses: Revenue-Driven B2B Marketing · 2025-10-28 · 51 min
Episode notes
This week, Tom sits down with Andy Crestodina, co-founder of Orbit Media Studios, who has been at the forefront of digital marketing innovation for over two decades. From scrappy agency beginnings to scaling with purpose, Andy shares how finding the right business partner (and the right mindset) transformed his impact. Tune in to this episode as we explore: (05:21) How the Internet revolutionised buyer behaviour (08:22) Segment traffic before reporting (11:24) Optimising content marketing strategies (15:03) AI’s shift in content marketing (17:39) AI’s impact on sales dynamics (19:53) Sale-marketing content alignment (25:23) Master Google Analytics in clicks (29:02) Iterative marketing for better results (31:17) Creativity over data in marketing (35:45) Lean team, high-impact outcomes (37:30) SaaS vs. broader marketing insights (44:12) Switching to Attio CRM (48:21) Mastering focus for success Links mentioned in this episode: Andy Crestodina on LinkedIn Orbit Media Studios Deep Work – Book Audacious – Book