Demand Geniuses: Revenue-Driven B2B Marketing · 2025-08-26 · 48 min
Summary In this episode, Tom Rudnai interviews Chuck Moxley, a fractional CMO with extensive experience in both B2B and SaaS marketing. They discuss the transition to fractional roles, the benefits of the fractional model for startups, and the importance of building a strong marketing foundation. Chuck emphasizes the significance of clear messaging, understanding the modern buyer journey, and the role of brand in driving marketing success. They also explore the evolving landscape of marketing metrics, the impact of seasonality, and the necessity of curiosity in a marketer's career. The conversation concludes with insights on learning from mistakes and recommendations for marketers.
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