28,000 AI Tools Later: AI Expert Oren Greenberg on Making AI Transformative

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28,000 AI Tools Later: AI Expert Oren Greenberg on Making AI Transformative With 28,000+ AI tools flooding the market, most B2B marketers feel overwhelmed and stuck. AI expert Oren Greenberg, who's been using AI since before ChatGPT existed, shares why 90% of marketers are wasting money on AI tools and what actually works. After 20+ years helping companies from Canon to high-growth startups, Oren reveals the critical mistakes holding marketers back and practical strategies for cutting through the hype to drive real results. Key Takeaways: • Why buying AI licenses without training users is the biggest mistake companies make • The prompt engineering fundamentals that separate successful AI users from the rest • Why you don't need a "Chief AI Officer" (and what to do instead) • How to focus on the 3 AI tools that matter vs chasing 28,000 options • The simple framework for communicating AI ROI to executives Guest: Oren Greenberg is an AI marketing consultant specializing in B2B transformation.