28,000 AI Tools Later: AI Expert Oren Greenberg on Making AI Transformative

Episode notes

28,000 AI Tools Later: AI Expert Oren Greenberg on Making AI Transformative With 28,000+ AI tools flooding the market, most B2B marketers feel overwhelmed and stuck. AI expert Oren Greenberg, who's been using AI since before ChatGPT existed, shares why 90% of marketers are wasting money on AI tools and what actually works. After 20+ years helping companies from Canon to high-growth startups, Oren reveals the critical mistakes holding marketers back and practical strategies for cutting through the hype to drive real results. Key Takeaways: • Why buying AI licenses without training users is the biggest mistake companies make • The prompt engineering fundamentals that separate successful AI users from the rest • Why you don't need a "Chief AI Officer" (and what to do instead) • How to focus on the 3 AI tools that matter vs chasing 28,000 options • The simple framework for communicating AI ROI to executives Guest: Oren Greenberg is an AI marketing consultant specializing in B2B transformation.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• How B2B Marketers Use Channel Partner Incentives to Drive Enterprise RevenueB2B Marketing with Fexingo · on B2B marketing97 / 100
• In Pursuit of Freedom | Chris Walker, S3E2ProfitLed Podcast · on B2B marketing92 / 100
• #188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at CohesityFinite By Clarity · on B2B growth90 / 100
• Content Strategy That Builds Pipeline: Discovery, Virality, and Relationship Loops (with Brendan Hufford)Growth Activated · on B2B marketing88 / 100
• Why Your Marketing Automation Ignores SMSThe Marketing Operator Podcast with Fexingo · on B2B marketing85 / 100
• From HBS Dropout to Successful SaaS Exit with Palash Soni, CEO of GoldcastSaaS Scaling Secrets · on B2B marketing85 / 100

• Jess Cook: Brand Beats Demand Gen72 / 100
• Neil Patel: $20M Super Bowl Spend, Little Growth (Minisode)76 / 100
• CMO Jillian Als: Rebranding in the age of AI70 / 100
• Justyna Dzikowska: Building Brands in the AI Era56 / 100
• Brand Marketing Expert: How to make B2B brands stand out78 / 100