Decoding Digital Content Marketing - IAB SA · 2021-11-04 · 44 min
Demonstrating and proving impact of content marketing down the funnel. Host: Clare Trafankowska (MD/iProspect) Guests: Megan Singh (Business Intelligence/New Media) Marnus Nieuwoudt (Content/Machine) In this episode of the IAB South Africa's Decoding Digital Content Marketing podcast mini-series, you can discover what content marketing success should look like as Clare Trafankowska, Managing Director of iProspect and Vizeum, discusses key content marketing measuring points with New Media Business Intelligence Head, Megan Singh, and Machine Content Officer, Marnus Nieuwoudt. For those who are just starting out in content marketing, this podcast episode provides an excellent discussion case about what sort of measurement tools are available for each of the key content marketing performance areas, like search engine optimisation, brand awareness, lead generation and conversion.
06 The Future of Digital Content Marketing67 / 100
04 The Power of Purpose-driven Content Marketing
03 The Audience
02 How digital content marketing supercharges your marketing strategy
01 What is Digital Content Marketing?