Decoding AI for Marketing · 2026-03-24 · 42 min
Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative director, he shares how AI-powered tools are changing marketing, the bottlenecks that the technology can break down, and just how far the technology has come in a short time. Umpherson also shares how brands can scale while maintaining consistency and integrity. For further reading: More about Jamie: More about Runway: Introducing Runway characters: General World Models: Listen on your favorite podcast app:
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