Decoding AI for Marketing · 2026-03-10 · 37 min
Shegun Otulana, CEO of Copysmith.ai , says there’s a widening gap between marketing teams that use AI tools on the edge, and ones that have fully rebuilt their processes around AI. He explains how his company is focusing now on the shift to GEO, how he’s built and continues to build AI-powered products for specific client needs, and why share of voice, mentions, and citations are becoming the new metrics of visibility. For further reading: Copysmith.ai: Comeback Town: He built a billion dollar company in Birmingham and so can you: From $250k Raised to $1.25B Exit w/ Shegun Otulana: More about Shegun: Listen on your favorite podcast app:
Is Share of Prompt the New Share of Voice?73 / 100
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