Death to the Corporate Video · 2022-03-31 · 26 min
Ah, a plain potato. Full of nutrients and yet so boring. In his book Alchemy , Rory Sutherland uses the potato as an analogy for hiring practices: It’s better to hire several people with complementary skills instead of one jack of all trades. While reading the book, Guy was struck by how the same analogy applied to B2B marketing videos. Too many B2B brands are still making one video and hoping it will do everything. And they’re about as satisfying as a plain baked potato. In this episode of “Death to the Corporate Video,” Guy and Hope break down: The problem with potato videos How to tell if your B2B marketing videos are potatoes How to fix them if they are, and how to make sure you don’t make potatoes moving forward Learn more about Guy, Hope and Umault at umault.com
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