Death to the Corporate Video · 2022-04-14 · 27 min
Much like the laws of physics, video ads are all subject to a handful of immutable laws. In our experience, all successful video ads have followed these laws. Break any one of them, and you set yourself up for failure. The 7 immutable laws of video ads You can't edit a bad idea to be good. And you can't edit a good idea to be bad. All videos need to have a distribution strategy and a release plan. Subtlety is for amateurs. Video is just a medium for a message. No one will notice the things you notice. The success or failure of your video ad is not based on the production day. It's all what happens on paper beforehand. There are no asterisks or pharmaceutical disclaimers at the end of a spot. People will only judge based on what’s on the screen. Learn more about Guy, Hope and Umault at umault.com
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Maisa Fernandez on Transforming Partner Marketing into a Revenue EngineNever GTM Alone · on B2B marketing74 / 100
Why Great Marketing Is Built on Honesty, Not Hacks with Emma Davies & Ruta SudmantaiteSpotlight on B2B Marketing · on B2B marketing65 / 100
#191 - Battling AI Fear: Storytelling, Technology, and Disruptive Change with Paul Roehrig, Chief Strategy and Marketing Officer at AscendionFinite By Clarity · on B2B marketing60 / 100
How B2B Marketers Use White Space Analysis to Map Enterprise Account GrowthB2B Marketing with Fexingo · on B2B marketing57 / 100
It's The "Finale" for The LinkedIn Branding Show - The Backstory + Even A Few Branding TipsThe LinkedIn™ Branding Show · on B2B marketing40 / 100
Best of Linkedin: Account-based Marketing CW 34/ 35Best of LinkedIn: Strategic B2B Marketing · on B2B marketingStop trying so hard45 / 100One year after Veo 3: Here’s what I actually think about AI video42 / 100Make it clear or don’t make it39 / 1004 B2B video ad trends for 202666 / 100Why I spent half a million dollars on brand