Death to the Corporate Video · 2023-02-14 · 32 min
The Super Bowl commercials for 2023 had a lot of themes seen in previous years: nostalgic callbacks, fun dance moves, and celebrity faces (literally, in one spot this year). In this episode of “Death to the Corporate Video,” Guy and Hope discuss the B2B entries in the 2023 Super Bowl: Squarespace, Workday, and Crowdstrike. We also break down the favorite ads across these categories: Most beautiful Funniest Made us cry Best use of a celebrity Most cringe Most meh Worst Favorite Miss any of the commercials we discussed? Watch all of this year’s spots . Learn more about Guy, Hope and Umault at umault.com
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah TharinEveryone Hates Marketers · on advertising96 / 100
What 10 Years in Ecommerce Teaches You About Agencies, Ads & Scaling (w/ Ben Dickshinski)Ecommerce Growth Map Podcast · on advertising86 / 100
[Client-Side Conversation] How to "Stay Top of Mind" with Chris WhittenCrossing the Axis · on advertising85 / 100
The "Flying V Group" Cash MachineCash Machines · on advertising77 / 100
The Power of Data: How AI Fuels Media Transformation with Travis Scoles, EVP of Advanced Advertising at ParamountThe Data Cloud Podcast · on advertising
LinkedIn Sales Failure: The (Avoidable) Mistake That Cost Me a ClientLinkedIn Riches · on advertisingStop trying so hard45 / 100One year after Veo 3: Here’s what I actually think about AI video42 / 100Make it clear or don’t make it39 / 1004 B2B video ad trends for 202666 / 100We're making a movie!