Death to the Corporate Video · 2025-02-27 · 16 min
Focus Your Attention on One Channel Pick the platform where you already have the highest engagement (LinkedIn, YouTube, X, etc.). Funnel all traffic - emails, social shares - through that single post for maximum algorithm impact. Mention or Message Influencers Research a list of relevant influencers ahead of your launch. Tag them or send them direct messages when you go live. Even if they don’t respond, the algorithm may push your content to related influencers. Find a Press Angle & Use PR A solid press hook (beyond “look at this video”) can spark media interest. Working with a PR professional ensures your press release is compelling and angled for coverage. Optimize Your YouTube Title & Thumbnail Use titles that match what people are searching for - avoid clever or abstract titles no one will type in. Thumbnails should feature people or images that reflect the core idea of the video. YouTube’s algorithm often rewards strong click-through rates and clear metadata. Choose Your Launch Day Wisely Guy’s rule of thumb is Tuesday - people are settled in from Monday and more likely to engage midweek. Avoid launching on days when major news events could overshadow your video.
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