Death to the Corporate Video · 2025-04-24 · 11 min
Is there a formula for creativity? Should you be A/B testing your way to brilliance? Or should you… just trust your gut? In this episode, Guy Bauer, founder and creative director of Umault, takes us on a winding (and delightfully unfiltered) journey through the unpredictable world of creativity. From Reddit deep-dives on The Godfather to JFK conspiracy theories to rejected scripts that went viral, Guy makes the case that in B2B marketing - and all creative work, really - your instincts are smarter than you think. Whether you're a CMO, a VP of Brand, a fellow agency dweller, or yes, even a cobbler, this one's for you. Why following the "rules" can kill your best ideas What Mario Puzo can teach us about creative confidence Why your gut might be the most underrated framework in marketing Listen in and rediscover the weird magic of trusting yourself (or at least your agency's gut).
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
In Pursuit of Freedom | Chris Walker, S3E2ProfitLed Podcast · on B2B marketing92 / 100
SalesScreen: Why B2B marketing stays reactive and what strategic demand gen looks like in 2026The SaaS Growth podcast · on B2B marketing strategy86 / 100
From HBS Dropout to Successful SaaS Exit with Palash Soni, CEO of GoldcastSaaS Scaling Secrets · on B2B marketing85 / 100
Find All the Citations ChatGPT is Using to Answer Your Target Customer's QuestionsIn the Pit with Cody Schneider · on B2B marketing84 / 100
102. Series 4 | Episode 2. Demand-Gen Strategies to Drive B2B Startup Success, with Kartik Krishnan, B2B GTM LeaderMarket Mentors · on B2B marketing84 / 100
Why B2B brands should be doing influencer marketing with Ishveen JollyThe Dave Gerhardt Show · on B2B marketing83 / 100Stop trying so hard45 / 100One year after Veo 3: Here’s what I actually think about AI video42 / 100Make it clear or don’t make it39 / 1004 B2B video ad trends for 202666 / 100We're making a movie!