Death to the Corporate Video · 2022-07-14 · 24 min
In a recent LinkedIn poll, 64% of respondents said their favorite commercials were funny. So why are so few B2B video ads funny? Some people are scared. Others don’t want to take the risk. But lots of marketers likely don’t know where to start. On this episode of “Death to the Corporate Video,” Guy and Hope share six tips for using humor in B2B advertising. Read the tips below and listen to the episode to hear more. How to use humor in B2B advertising Understand that humor is fugu - poisonous in the wrong hands. If you want to make something funny, work with people (writers, directors, agencies) who know how to do humor. Don’t try to be funny. A funny premise isn’t enough. Avoid jumping on bandwagons or memes. Keep it short. Examples of funny B2B ads PremiumBeat - The voice of PremiumBeat Umault - The Stalking Gong.io - Super Bowl commercial Dissolve - This is a generic brand video Learn more about Guy, Hope and Umault at umault.com
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Maisa Fernandez on Transforming Partner Marketing into a Revenue EngineNever GTM Alone · on B2B marketing74 / 100
Why Great Marketing Is Built on Honesty, Not Hacks with Emma Davies & Ruta SudmantaiteSpotlight on B2B Marketing · on B2B marketing65 / 100
#191 - Battling AI Fear: Storytelling, Technology, and Disruptive Change with Paul Roehrig, Chief Strategy and Marketing Officer at AscendionFinite By Clarity · on B2B marketing60 / 100
How B2B Marketers Use White Space Analysis to Map Enterprise Account GrowthB2B Marketing with Fexingo · on B2B marketing57 / 100
It's The "Finale" for The LinkedIn Branding Show - The Backstory + Even A Few Branding TipsThe LinkedIn™ Branding Show · on B2B marketing40 / 100
Best of Linkedin: Account-based Marketing CW 34/ 35Best of LinkedIn: Strategic B2B Marketing · on B2B marketingStop trying so hard45 / 100One year after Veo 3: Here’s what I actually think about AI video42 / 100Make it clear or don’t make it39 / 1004 B2B video ad trends for 202666 / 100Why I spent half a million dollars on brand