Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship · 2026-06-03 · 38 min
This week's Misfit Entrepreneur is Alan Versteeg. Alan is an engineer who took one look at the sales world, was deeply skeptical of it - and then proceeded to dominate it. He took everything he knew about cause and effect from engineering and applied it to sales and sales management, and the results spoke for themselves. That journey led him to co-found Growth Matters International, where he and his team have now developed over 2,000 sales managers across more than 45 countries and some of the most demanding industries in the world. Here's what makes Alan different: while everyone else is focused on training salespeople, Alan figured out years ago that the real leverage point is the sales manager. Get that right, and the whole team performs. Get it wrong, and no amount of skills training will save you. Today, Alan is going to share the uncomfortable truths about why sales coaching is broken, why pipeline drought is an epidemic, and what the best sales organizations in the world actually do differently. Whether you lead a sales team, you're building one, or you're a founder who sells - this conversation is going to shift how you think.
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