Data & AI Mastery · 2026-05-13 · 37 min
Discover how Cambridge Spark helps organisations build the data and AI capabilities needed to turn strategy into measurable impact: cambridgespark.com The AA has been keeping British drivers moving for 120 years. But behind that familiar brand, a quiet and ambitious transformation is under way. In this episode, Dr Raoul-Gabriel Urma is joined by Nick Edwards, Group Chief Technology Officer, and Harj Johal, Managing Director of Customer Operations, to explore what the AA's guiding principle of digital convenience with human care actually means when applied to real operational decisions. They cover how the AA deployed 1,500 ChatGPT Enterprise licences, built a 75-person champions network from the bottom up, launched an internal Dragons' Den innovation fund, and how they are now training their senior leadership in AI through a structured programme with Cambridge Spark. They also get specific about ROI measurement, managing internal AI demand, and why the most passionate technology adopters were not in the technology function. This is an honest, practical conversation about transformation at scale and a compelling case study for any C-suite leader navigating the same journey.
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