D2C Diaries · 2026-07-30 · 1h 6m
If you're a brand spending £100K/month , we'll run your ads. Apply for your growth roadmap: Matt, Director of Brand & Product at Lapland UK, took a 20-year live-only Christmas experience business and turned it into a DTC brand that sold 15,000 advent calendars in under 4 hours. He breaks down why Lapland builds every product from the story first, and how they cracked the US market from zero brand awareness, landing a $250 average order value from a completely cold audience. This podcast is proudly sponsored by SATHI SATHI is the affiliate platform built for Shopify brands that want the truth about their program. Cookieless multi-touch attribution shows you which affiliates drove the sale. AI-powered fraud engine catches leaked codes and self-referrals before your payout goes out. Ambassadors climb commission tiers, earn booster rewards, and see exactly what they need to unlock next. Payouts, invoices, and tax forms happen in one click. D2C Diaries listeners get 20% off, free migration from their current setup, and onboarding support from their team. Book a demo: Follow Olly: Follow Joe: Follow Loukas: / Follow Matt:
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