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438 episodes · publishes daily · latest 2026-07-02 · ~22 min/episode
Rank
#3140
Substance
61.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#3140 of 6183
Substance
Top 51%
outscores 49% of the index
CX Today ranks #3140 on The B2B Podcast Index with a substance score of 61.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Dr. Medelian is a legitimate practitioner - PhD in NLP, CEO of an AI feedback analytics company - and brings real methodological credibility. Walters is an experienced CX consultant and author. However, neither has operated inside an airline at scale; they are vendor and consultant voices commenting on data they collected, not operators who have actually run airline CX or contact center functions.
Averaged across 1 recently scored episode, with cited evidence.
A handful of concrete data points (60% of complainants cite inability to reach support, 9.5% of Breeze's negative e-score tied to app crashes) provide moments of real density, but they are surrounded by long stretches of generic CX consulting language about mindset, journey mapping, and brand promise. The ratio of novel insight to padding is low for a 22-minute runtime.
“60% of people mentioned just being difficulty reaching support via phone or other online channels”
“app crashes alone drove uh 9.5% of breeze's negative e-score”
The framing that brand promises must survive disruption moments (not just ideal scenarios) is a useful reframe, and the Indian airline 'joy' promise anecdote illustrates it crisply. But the core frameworks - journey mapping, five whys, mindset-strategy-discipline - are well-worn CX consulting staples that circulate widely, and there is no genuinely contrarian or first-principles argument made.
“there was one airline um in India that collapsed similarly to Spirit, and their brand promise was joy. And you just cannot deliver joy when there's a moment of disruption”
“not being able to reach someone is also a sign of a lack of empathy if you think about it that way”
Dr. Medelian is a legitimate practitioner - PhD in NLP, CEO of an AI feedback analytics company - and brings real methodological credibility. Walters is an experienced CX consultant and author. However, neither has operated inside an airline at scale; they are vendor and consultant voices commenting on data they collected, not operators who have actually run airline CX or contact center functions.
“I have a PhD in specifically extracting insights from text”
“I'm here in Singapore at CX Asia and analyzed 7,000 reviews from the biggest uh banks in the region”
Several specific metrics are cited (9.5% of Breeze's negative e-score from app crashes, 60% support-access friction, 5% bank-app users signalling churn after a February outage, 2,000 airline reviews analysed), which is above average for a podcast of this type. However, key examples remain unnamed (the Indian airline, the specific bank), Delta's advantage is described qualitatively rather than quantified, and no revenue or cost figures are offered.
“app crashes alone drove uh 9.5% of breeze's negative e-score”
“five percent of them said, I'm considering switching”
The host asks questions that are clearly drawn from the report but consistently frames them as leading and softens every follow-up with 'yeah, yeah, that's a really good point' or '100%'. There is no moment of productive pushback, no challenge to any claim, and no attempt to surface tension between the two guests' perspectives. The conversation functions as a promotional discussion of the guests' own joint research rather than an interrogation of it.
“Yeah, yeah, that's a really good point”
“Yeah, yeah, 100%”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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