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258: When Service Innovation Makes Customer Experience Worse

Customer Service Revolution · 2026-06-18 · 30 min

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Episode notes

Why AI, automation, and self-service only improve customer experience when they reduce effort without removing humanity. Summary n this episode of The Customer Service Revolution Podcast , Denise Thompson and John DiJulius challenge one of the biggest assumptions in business today: that modernizing service delivery automatically improves the customer experience. Companies are investing heavily in AI, automation, chatbots, self-service tools, and digital-first platforms. But customers are still frustrated, stuck in loops, repeating themselves, and fighting to reach a real person. The problem is not service innovation itself. The problem is bad customer service disguised as innovation. John explains how leaders should evaluate whether a new service model is actually better for the customer, not just faster or cheaper for the company. He discusses why high-stakes moments, complaint situations, financial concerns, health issues, and grudge-buy experiences still require human judgment, empathy, and service recovery skills.

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