Tech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchanger

Episode notes

Allison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and breaks down what businesses need to understand about data privacy, identity, and evolving regulations. Host: Isaac Sacolick , StarCIO Guest: Allison Schiff , Managing Editor, AdExchanger Related reading: Tips on how to improve ad spend with a CDP Learn best practices for data privacy and governance For the full transcript and additional insights, visit .

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