Customer Data Perspectives · 2022-07-21 · 30 min
How well do marketers know their customers, really? And what does that mean for creating the perfect customer experience in a digital world? In this episode of “Customer Data Perspectives,” host Isaac Sacolick sits down with Kim Davis, Editorial Director, MarTech, to explore the challenges of creating data-driven activations, why finding the right attribution model is essential for measuring marketing ROI, and what questions you need to ask before implementing a CDP. Host: Isaac Sacolick , StarCIO Guest: Kim Davis , Editorial Director, MarTech For more insights, here's how you can: Figure out how to prioritize the right CDP use cases Get a complete guide to marketing attribution models Understand how a CDP fits into your MarTech stack For the full transcript and additional insights, visit .
Breaking the Retail Disconnect with Relevancy I Ted Rubin62 / 100Will AI Define the Next Generation of Marketing? I Paul Roetzer, Marketing AI InstituteTech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchangerThe Evolving MarTech Landscape I Scott Brinker, ChiefmartecDriving Digital Transformation in Life Sciences | Anthony Manson, CDO at WebMD Medscape